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109

these articles as people with an interest in shooting are likely

to read more than one shooting magazine, yet not necessarily

read the entire publication nor consistently over time.

Events

e.g.

the holding of meetings or mere mentions of

statements of fact relating to lead poisoning (other than its toxic

effects) were not noted. Similarly, tone was not recorded due

to its subjectivity. However, wherever an opinion of relevance

to the toxicity of lead, lead ammunition or the debate more

generally was provided this was noted. Of the 94 articles, 72

expressed one or more opinion (48 normal articles, 19 letters,

two responses to letters and three editorials). These were noted

and then grouped as appropriate into common themes, the

results of which are presented herein.

It is accepted from the outset that other than the shooting

media there is vast array of influences that ultimately give rise

to particular belief systems and subsequent behaviours. These

include heritage, social grouping, interactions on social media

and so on and these deserve further investigation but are not

explored within this paper.

4. Stakeholder classification

To help understand, and attempt to simplify, the lead

ammunition debate (accepting the problems this may cause)

stakeholders were grouped into categories. Stakeholders

were identified according to the following criteria: those who

are influenced by the debate, those who may influence the

debate and those who have an interest in/knowledge about

the debate. Stakeholders were identified, differentiated and

categorised using the authors’ knowledge and external expert

opinion and through assessing information from a range of

sources including electronic media, publications, conference

proceedings and peer reviewed literature and reports (Reed

et al.

2009).

Key segments identified included the conservation community,

the shooting organisations and the shooting community. The

latter includes what we are terming the ‘shooter in the field’ to

try and illustrate an ‘average’ individual shooter (of whatever

type of shooting), likely not involved in organisational politics,

but aware of the lead ammunition debate from the shooting

media, social media and shooting friends and/or family. It is fully

appreciated that such categorisation can be unhelpful when

analysing a debate already subject to polarisation. Furthermore,

none of these segments are homogenous (for example, the

British shooting community includes a broad range of shooting

types undertaken by a wide cross section of society (Cromie

et

al.

2010)).

RESULTS AND DISCUSSION

Is the current law being broken

in England?

A previous game dealer survey undertaken across England in

the winter of 2001/02 (

i.e.

two years after introduction of the

English Regulations) found a low level of compliance with 68%

of 40 ducks having been shot illegally with lead (Cromie

et al.

2002). The larger scale study funded by Defra, undertaken over

two winters (2008/09 and 2009/10) found compliance had not

improved with 70% of both 253 and 239 ducks from respective

winters having been shot illegally with lead (Cromie

et al.

2010).

Of particular significance for this paper is that public knowledge

of the survey in the second winter did not affect compliance.

From the shooter questionnaire survey (Cromie

et al.

2010),

some 45% of 558 respondents who were legally obliged to use

lead said they did not always obey this law. Although the first

author has been frequently told, and knows, of wildfowling clubs

that require use of non-toxic shot, the author can also recount

numerous conversations with shooters who said that they, or

other shooters, do not comply with the law. It is acknowledged

that the extent of this practice is unknown and it is possible that

these situations are more likely to occur during terrestrial bird

shooting when waterbird shooting is more opportunistic.

DID THE USE LEAD LEGALLY CAMPAIGN INCREASE

LEVELS OF COMPLIANCE?

The winter 2013/14 game dealer survey conducted when the

Use Lead Legally campaign had been running for some four

to seven months, found 77% of 84 ducks to have been shot

illegally with lead (see Table 1). This level of non-compliance

was worse than in the previous surveys. The ratio of mallard

Anas platyrhynchos

to other duck species was not directly

comparable to the Defra-funded study but had it been (

i.e.

by

adjusting the proportion of mallard to make it comparable),

the level of compliance for this study would have been

significantly worse than the Cromie

et al.

(2010) study (Chi-

squared test p=0.023) (75/92)(see Figure 1).

Sociological and political barriers to transition to non-toxic ammuntion: UK experience